فصلنامه رشد فناوری
پیاپی 75 (تابستان 1402)

Considering the importance and development of digital entrepreneurship in modern times and the lack of a systematic study of it in Iran, it is essential to design a model for this phenomenon. There is no research on a digital entrepreneurship model in Iranian knowledge-based companies. This qualitative fundamental study used the Grounded Theory to design a digital entrepreneurship model. The data were collected through semi-structured interviews with 13 experts who were selected through purposive and theoretical saturation sampling methods through. Afterward, the data were analyzed using open, axial, and selective coding methods, where a total of 18 concepts were identified. The concepts of knowledge and experience, entrepreneurial mentality, personality traits, organizational agility, and team atmosphere and culture were classified as causal conditions; cultural, economic, technological, and legal factors were classified as underlying conditions yielding economic and social values as outcomes. The final digital entrepreneurship model consisted of a set of core categories, causal conditions, underlying conditions, intervening conditions, strategies, and outcomes. Special attention must be paid to all components of these conditions and factors to realize the ultimate goal of digital entrepreneurship.

Science and technology parks are one of the most important innovations of innovational policy and have a special place in the development of the innovation system. System Attitude and Convergent Movement in Technology With the aim and thought of creating a new generation of universities and the scientific system to go to the system of innovation, for convergence should be formed in the country, and if speaking of an entrepreneurial university, along with it, science parks And technology and growth centers are in the innovation system. In this research, achieving success in strengthening the position of science and technology parks in the development of the national innovation system is a major issue. In this regard, more than one hundred agents in seven policy groups, financing research and innovation, providing knowledge in the innovation process, promoting technology entrepreneurship, disseminating and disseminating technology, developing and enhancing human resources, and producing goods and services , The initial identification is placed. The results indicate that policy indicators, funding for research and innovation, providing the necessary knowledge in the innovation process, and promoting technology entrepreneurship account for nearly 75% of the influential factors.

With the advancement of mankind in the information age and the advent of the digital information age, dependence on national infrastructure has become more important than ever. Lack of cyber security in infrastructure, disrupts the functioning of various sectors such as government, economy and services. By disrupting critical infrastructure, irreparable damage may occur in areas such as human casualties, economic damage, and loss of public confidence. Thus, information technology and cyber security have a special place in the digital arena. Accordingly, one of the most important challenges of different countries today, which can also harm national security, is cyber-attacks. This study explores to provide a cyber security maturity model for critical infrastructure. This study examines and analyzes five crucial models of cyber security maturity.The research shows that the cybersecurity maturity models are significantly similar to each other. By comparative study and comparison between the analyzed models, 48 indicators were obtained. Examination of these indicators shows that some of them overlap with other indicators. Therefore overlapping indices were classified into 16 groups based on frequency. Then, these groups by clustering analysis method and according to the obtained data, using SPSS software were organized in five levels, based on which the cyber security maturity model for critical infrastructure was presented.

Circular economy is a valuable approach to achieving the concept of sustainability that promotes social equity, economic growth and development, and environmental protection. The main purpose of this study was to present a circular economy business model for knowledge-based companies. In terms of purpose, this research is in the category of fundamental-developmental research, and in terms of subject and nature, the approach of qualitative research is exploratory, and grounded theory (systematic) was used. Data were collected through documentary sources (books, articles, dissertations) and semi-structured interviews with 15 academic and non-academic experts through purposeful theoretical sampling to saturate the required information and theoretical adequacy. The data were analyzed based on grounded theory in the framework of open-source, axial, and selective codes. The results of qualitative data analysis of the research, led to the presentation of the business model of circular economy with 124 categories, 17 central categories, and 6 main factors, in the form of 6 dimensions including causal conditions (2 categories), the main phenomenon (circular business model), Strategy (4 categories), contextual characteristics (5 categories), intervening conditions (2 categories) and consequence (4 categories). The model obtained from this research can be a way for stakeholders, planners, and managers of knowledge-based companies to produce and distribute goods and services in the present century.

In the 21st century, the growth of new technologies, especially in tourism, is inevitable. The development of information and communication technology has also caused significant changes in tourism behavior. The current research is devoted to the analysis of the effective factors on value co-creation through technologies equipped with artificial intelligence and knowledge management in the tourism industry. This research is descriptive-correlation type. The statistical population of the research consists of employees and experts of the tourism industry, and 190 sample members were randomly selected. Data were analyzed using spss software and partial least squares method and Smart PLS software. were analyzed. Customer-based factors with a coefficient of 0.364 on the effectiveness of value co-creation, technology equipped with artificial intelligence with a coefficient of 0.802 on customer-based factors and with a coefficient of 1.097 on the effectiveness of value co-creation, and finally knowledge management with a coefficient of 0.540 The effectiveness of value co-creation has a significant impact. And customer-based factors with a coefficient of 0.292 were able to mediate the relationship between technology equipped with artificial intelligence and the effectiveness of value co-creation. Examining the results of this research showed that the significant effect of customer-based factors, technologies equipped with artificial intelligence and knowledge management on the effectiveness of value co-creation was confirmed. And customer-based factors were able to mediate the relationship between AI-enabled technologies and value co-creation effectiveness. Finally, technologies equipped with artificial intelligence were able to mediate the relationship between customer-based factors and the effectiveness of value co-creation.

Augmented reality is an emerging field in the tourism and hotel industry. Augmented reality can affect the satisfaction and behavior of tourists. The present study investigates the effect of using augmented reality in marketing on the tendency of tourists to pay a price premium through the experience of persuasion, immersion and participation of tourists. In this study, the researcher examines the effects of two augmented reality empowerment factors, namely the embedding of augmented reality environment and simulated physical control of augmented reality on the motivational experiences of online tourists in virtual tourism destinations and the direct effects of immersion and immersion experiences of online tourists on their real willingness to pay a price premium in the pre-purchase stage. Examining the level of tourism participation is considered as a control variable that may affect the immersion and the real willingness of online tourists to pay a price premium. This is an applied research in terms of objectives and in term of method is descriptive. The questionnaire was used to collect research data and its validity and reliability were confirmed. The statistical population includes European tourists in Shiraz. The sampling method was convenient non-randomly.

The increasing growth and development of new technologies based on Internet communication has caused the creation and formation of a highly interactive marketing communication channel in the context of social media. Online streaming based on social media is a new, efficient and attractive platform that in recent years we have seen an increase in its use for advertising purposes, which indicates the creation of countless opportunities for business growth in the context of these channels. Using the stimulus, organism, and response model, this research investigates the factors affecting people's impulsive purchases in online streaming platforms, focusing on the features of the streamer and the product itself. This research is applied, descriptive and survey, and collected information from the audience of online streams using an online questionnaire. The results of structural equation modeling showed that the attractiveness and expertise of the streamer (characteristics related to the source) have an effect on the perceived enjoyment, and things such as the perceived usefulness of the product, ease of purchase, and the price of the product (characteristics related to the product) have an effect and they influence the perceived usefulness, and the intention to buy without an individual's plan in online streaming environments